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The domain states the following, "Apollo SOM Cheap Driving School Serving the North East." I observed that the web page stated " Exceptional First Time Pass Rate." They also stated " Quality Driving Lessons in the North East. If you are looking for cheap driving lessons anywhere in the North East. When learning to drive in the North East. If you are wanting to book driving lessons. Please be sure to contact the Apollo SOM today so we can arrange a suitable time for your first driving lesson. Learn to Drive in the North East for a Fantastic Price. We hope to hear from you soon." The meta header had driving lessons north east as the first keyword. This keyword was followed by driving schools, driving instructors, and north east which isn't as important as driving lessons north east. The other words the site uses is apollo school of motoring. apollo som is also included and will not be understood by search crawlers.